Let’s take a look at a few key numbers for Twitter’s social media statistics. Granted, there are many fewer Twitter members than Facebook members, but Twitter’s demographics are very interesting. Like many social media networks, Twitter has a wide variety of people using the platform, from female internet users still attending school to older internet users eager to follow their favorite politicians. Twitter user statistics basics: Demographics In the third quarter of 2021 alone, Twitter ad engagement increased by 6%. Consider video: the CPE on this type of advert is now 50% lower. Twitter’s Advertising Revenue Surpassed $1 Billion in both Q4 of 2020 and Q3 of 2021. Average Twitter Ads ROI is 40% Higher than Other Channels Almost 6% of the entire world population (over the age of 13) can be reached via Twitter ads. Twitter is effective as advertising, too.77% of Twitter users say they’re more positive about a brand after the brand responds to their tweet. 65% of customers expect companies to leverage social media for customer service. 85% of American small businesses find Twitter indispensable for customer service. 47% of American Twitter users prefer culturally relevant brands. 80% of Twitter users view Twitter on mobile devices. 66% of American companies with 100 or more employees use Twitter for marketing.
Want to improve customer service or your company reputation? Use Twitter.At least 80% of Twitter users are “affluent millennials,” according to Twitter data. 79% of Users Utilize Twitter As a News Site 73% of Twitter users follow at least one journalist. Almost 25% of verified accounts belong to journalists. Twitter user statistics show its users are influential and affluent.70% of Twitter users identify as male, and 30% identify as female. There are 77.75 million MAU’s from the United States. 206 million of these monthly users log on every day and can be monetized. Twitter user statistics basics: Demographics.In fact, Twitter is as influential as ever, especially as it leverages its value as one of the few places people can openly discuss politics – and anything, really. However, as we will see from these Twitter user statistics, there’s a lot more to this story and Twitter’s role as a digital marketing tool. After all, the platform doesn’t have huge member numbers in relation to other social networks. In addition, the news often publishes exchanges between the President and other world leaders – in particular, Kim Jong Un.Īt the same time, there are a lot of people who think that Twitter is passé.
He is famous for being among the most prolific tweeters out there and using the social media platform to present his ideas to the American people without going through the media or even his Press Secretary. After all, our still-controversial former President Trump has long been an avid user. While it’s not as sexy as TikTok, Twitter continues to be in the news. This means that, unlike Facebook or LinkedIn, company accounts can do a lot more using organic social media without necessarily paying to play, although Paid Social will help accelerate B2B content marketers’ efforts on any platform.
I hope after checking out these Twitter user statistics, you will also see why and how you can use Twitter in your B2B marketers efforts.įurthermore, for those that have seen me speak, you know that Twitter, like Instagram, gives you the ability to engage with other users as if you were a person and not a business to prompt user growth – a fact that prolific tweeters take advantage of. But as a 2nd or 3rd social network for A/B testing, I will always recommend it as an option. Clearly it’s easy to lose site of Twitter for marketing amongst newer and sexier rivals. For B2B businesses, it would be LinkedIn followed by Twitter or Facebook. Ask me what social network I recommend to B2C companies, and it would be Facebook and/or Instagram followed by Pinterest and/or Twitter.
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